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First launched as Facebook Chat in 2008, this social IM channel allowed users to live chat to friends or groups. Although chat rooms had already begun to decline, their instant chat legacy lived on.
Most of us are old enough to remember the emergence of the smartphone.
Today, for example, most people use Facebook Messenger as a staple communication channel.
Believe it or not, that channel has been around for almost a decade.
As consumers, we expect companies to be available, accessible, and immediate in their assistance.
The rise of instant messaging is ramping up, but many companies don’t have the resource to meet 24/7 expectations.
Early internet chat rooms had been burdened with something of a seedy reputation — which the popularity of these programs transformed. It was fun and fresh, but it was also a firm fixture of day to day life.If you wanted instant communication before the internet era, you’d be reliant on the telephone. Any calls outside your area, for example, resulted in off-putting long-distance fees… That’s not to mention the difficulty of adding participants.For most of us, multi-person conversations meant complications, and often weren’t worth the trouble.The boom of the internet went hand in hand with the boom of social media.Savvy social media networks were by no means ignorant of the changing face of comms, and helped proliferate the rise of real-time. In doing so, it became the first social network to incorporate instant messaging – but it certainly wasn’t the last.
Chat rooms may be a thing of the past, but instant digital chatting has never been so prevalent.